The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 ton, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
Emilie lit régulièrement de nouveaux livres business,marketing et digital. Elle est également l'auteur d'un livre sur le webmarketing, et récemment de La Startup de Voltaire. Elle partage ici sa sélection bibliographique pour ceux qui veulent s'immerger dans le monde du digital...
Zero to One
WHAT VALUABLE COMPANY IS NOBODY BUILDING?
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 ton, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.